SOLS: These Aren’t Your Grandmother’s Orthotics
Posted by Jenn F. on Monday, June 22nd, 2015
Where do you spend your evenings after work? Most people would never dream of saying, “At the orthotics store!” Yet, SOLS, a new brand of 3-D custom shoe inserts, is revamping the industry image for the orthopedic device with “Martini Mondays,” live DJ sessions, and candlelight yoga classes at their NY shop in Bowery. “We are trying to make orthotics sexy,” explains VP of Marketing Joy Altimare. “We’re not just an orthotics company, we’re a lifestyle brand.” The Center for Podiatric Care and Sport Medicine has been working with SOLS for more than a year. Our very own Dr. Josef J. Geldwert serves as a biomechanics advisor to the company.
Will SOLS Change The Image of Orthotics?
SOLS are a far cry from your grandmother’s orthopedic orthotics. The latest campaign directs consumers to “improve your posture, align your balance, and live your life.” They’ve partnered with New York Fashion Week to launch a futuristic shoe embedded with LED lights that change to match the wearer’s outfit and robotic cushions that inflate or deflate based on movement to decrease the risk of injury; it debuted at a high-profile NBA All Star Weekend event hosted by the Knicks’ Carmelo Anthony. There are also plans to release insoles containing sensors that monitor fitness and health data.
NY Daily News reports that SOLS customers are helping to generate buzz surrounding the foot pain relief product. “I’m on Instagram all the time when I go for runs, so I’ll post photos of my Sols and me running with them,” says 42-year-old Carl Carter from Manhattan. Another patient, 43-year-old Davo Che of Brooklyn, adds, “With the orthotics, even the hardest bottomed shoes feel like sneakers. What you’re buying is a sensation.”
What We Like About SOLS
Of course, podiatrists aren’t easily swayed by public relations campaigns. We consider ease of use, cost, design and effectiveness. We like that messy plaster casting is no longer necessary — that we can simply scan the foot using computer technology. We also don’t have to wait a month or more for lab construction of the final product. The scan is sent over to the SOLS 3D printer and can be prepared and delivered within two weeks.Traditional orthotics ranged from $300-$700, while a pair of SOLS can cost as low as $175, with free replacements for the first year.
Since Dr. Geldwert has been really hands-on with the product development process, he can attest to the orthotics’ biomechanical soundness. “SOLS are sophisticated, comfortable and corrective,” says board-certified podiatric surgeon Dr. Geldwert. The insoles are made of a light, springy, anti-microbial nylon that can be customized with polished leather detailing and a name inscription.
Patients at The Center for Podiatric Care and Sports Medicine have had great things to say about SOLS as well, remarking that they’re surprised by the sleek design and rainbow of color choices. “Most people are truly surprised at how easily chronic pain issues resolve after a week or two with custom insoles fitted by a podiatrist,” Dr. Geldwert adds.
Are Orthotics For Everybody?
If you have any foot problems or pain, contact The Center for Podiatric Care and Sports Medicine. Dr. Josef J. Geldwert, Dr. Katherine Lai, Dr. Ryan Minara and Dr. Mariola Rivera have helped thousands of people get back on their feet. Unfortunately, we cannot give diagnoses or treatment advice online. Please make an appointment to see us if you live in the NY metropolitan area or seek out a podiatrist in your area.